Buyers seeking to get a foothold in the property market need to be wary of bypassing expert assistance

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In the context of Australia’s booming 2021 property market, it wasn’t surprising to read this article by Yara Murray-Atfield on ABC News this morning, which explains how a Melbourne couple turned to social media out of frustration with the competition among home buyers.

While these particular buyers eventually bought a property through a real estate agent, they admit to remaining in favour of private sales and would try this approach again. However, as Murray-Atfield points out, there are challenges to purchasing a home without the aid of real estate experts, who understand the legal and ethical requirements involved.

A real estate expert advises home buyers

Licensed real estate experts will cover all the bases when assisting home buyers.    Image source: Envato Elements

A somewhat disappointing aspect of Murray-Atfield’s article is that while real estate agents are mentioned several times when referring to expert advice, there’s no mention of buyer’s agents, commonly referred to as buyer’s advocates in the state of Victoria.

I’m an Independent Buyer’s and Seller’s Advocate in Melbourne with more than 25 years experience in purchasing and selling property. I’ve successfully bid for property on behalf of dozens of clients, as well as buying and selling my own homes. This includes having negotiated numerous off-market sales. Furthermore, I’ve negotiated multi-million dollar sales on behalf of vendors.

The benefits of using a buyer’s advocate are well known. The Real Estate Institute of Victoria (REIV) lists 10 of the core benefits on their webpage about seeking expert advice on property. Among these benefits is:

  • access to commercial data and information
  • exposure to off-market real estate
  • expertise in the negotiation process
  • knowledge of the legal and ethical duties involved

Additionally, CanStar has published a clear overview of the benefits of a buyer’s advocate, including how to go about choosing a suitable advocate.

Amid the frenzied competition for property in recent months, I’ve successfully bid for properties on behalf of several clients across Melbourne. The testimonials on my website, which have been taken from social media as well as direct feedback, reflect the satisfaction of my clients when their goals have been achieved.


Looking to buy in Melbourne and sick of missing out at auction? Talk to me about how I can help you buy your new home faster, for less.

Ask about our Home Buyer Search and Acquisition Service, where we do all of the legwork on your behalf to MAKE IT EASY to secure your new home.

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Give me a call on 03 9686 2288 to discuss how I can help. I offer a free consultation, so why not call today?

Wendy Chamberlain from Chamberlain Property Advocates

By Wendy Chamberlain
Copyright 2021 | All Rights Reserved


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With a passion for all things real estate spanning 20 years, Wendy loves that her role as a Buyers and Sellers Advocate gives her buying and selling clients an experienced voice they can trust when it comes to negotiating to buy or sell something as important as their home or investment. Wendy considers it a privilege to be asked to help others realise such an important goal as home ownership and to be trusted with that honour. Get in touch today via for a no obligation chat about how Wendy can work with you and help you save time and money to secure your new home sooner.